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Current Use Cases and Market Growth of AR

Aug-18-2021

Ever since the pandemic, Augmented Reality (AR) technology has witnessed massive growth and has grabbed the attention of marketers, tech enthusiasts, and business people alike. And this technology has more to it than the funny filters you may have come across. Many forward-thinking companies are now adopting augmented reality to enhance their workflow and business operations. Let’s explore how AR is currently being used in the world and its growth over the years.

Market Growth of Augmented Reality (AR)

According to Grand View Research, augmented reality is expected to grow at an annual CAGR of 43.8% and reach USD 340.16 billion by 2028. In a survey, 86% of respondents agreed that AR solution helped them meet changing customer expectations, and 76% agreed that AR helped them overcome the pandemic's negative impact on their organization. The bottom line is that AR has come a long way and is now used in various industrial sectors and gaming, healthcare, retail, marketing, and many more.Here we have made a list of trending AR use cases. Let’s see what AR has in store for us.

Current Trending Use Cases of Augmented Reality

Marketing

Marketers are now going crazy over the targeted benefits AR brings. AR brings a twist to the traditional marketing methods by giving life to flyers, posters, catalogs, billboards, packaging, storefronts, print ads, etc. This helps create a highly interactive and targeted experience for users. To know more about adopting AR into marketing strategies, we highly recommend reading our blog.

Education

Some noteworthy changes happened in the education sector as well with the adoption of augmented reality. AR now plays a significant role in making the learning process more engaging and interactive. By bringing AR into online classrooms and making learning materials more engaging with 3D models, sounds, and videos, teachers can capture students’ attention with minimal distractions. Check out our detailed blog on how AR is taking over the education sector to learn more.

Healthcare

The adoption of AR helped the healthcare sector to cope up with the pandemic. AR helps healthcare workers to support each other and transfer knowledge in real-time. AR-based collaboration allows remote physicians to train the new medical students at any time and even helps senior physicians to guide junior physicians in surgical and other medical procedures. Apart from this, AR-enabled telemedicine solutions enable caregivers to provide remote consultation to patients from anywhere.

Retail

This is one of the major sectors that has reaped the benefits of augmented reality. By implementing AR to the products, retailers can enrich the customers' experience by enabling them to virtually try out and place products in their environment to see how it looks and works before making a purchase decision.

Sports

Augmented reality is now used in sport-related events to bring exclusive content, information, and fun to spectators. An excellent example of this is Olympics, Wimbledon, etc.

Logistics

Logistics process optimization is now efficiently done using augmented reality. The AR-enabled smart warehouse helps workers find out the best route to reach the orders efficiently and faster by just scanning them.

Maintenance & Repair

AR enables the workforce to perform maintenance and repair tasks in the industrial sector by providing them AR content anytime. By scanning the equipment or the QR code, technicians get 3D AR instructions and procedures right before them to resolve the issues with minimal errors.

Remote Assistance

AR based remote assistance enables technicians to share their workspace in real-time with remote specialists through live video and audio streaming. Both users can communicate using AR annotations and drawings to eliminate confusion and to receive clear work instructions without the barrier of geographical locations.

Gaming

One of the most famous AR games is Pokémon GO. The game was viral, and people went to street capture Pokémons digitally overlaid in the real world. But the possibilities of integrating AR into games are many, and we can see a lot of fun games in the coming years.

There are many more use cases of AR that make our future easy and exciting. Watch this space as we will be adding many more use cases to this list soon!